164. How Molly Knuth Increased Profit During A Business Transition

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Episode Synopsis:

In this conversation, Gina Knox interviews Molly Knuth, a six-figure saver and fractional CMO. They discuss Molly's journey as a business owner and the importance of financial management. Molly shares how she transitioned to the role of CMO and the impact it had on her finances. She emphasizes the significance of tracking numbers, setting financial goals, and paying herself a healthy owner's pay. They also discuss the challenges women face when it comes to talking about money and the importance of creating safe spaces to have these conversations. Molly encourages women entrepreneurs to seek support and education to improve their financial confidence.

About Molly Knuth:

Molly Knuth is a small-town Iowa girl who thought she wanted to be a high school teacher. After 3 years instructing on all things Shakespeare and American authors and many years of subbing, life called Molly out of the classroom and into the role of stay-at-home mom.

…AND THAT’S WHEN THINGS GOT INTERESTING.

You see, being a stay-at-home mom was great, but Molly knew that she needed a little more. And she knew there were lots of small-town business owners in her hometown of Cascade, Iowa, who could use some assistance in their daily operations.

So after helping one business owner set up his company on the new Facebook Business Pages and running some successful campaigns, another local owner reached out asking for social media help, then another and another, and in 2017 Molly Knuth Media was born.

Since then, Molly Knuth Media has evolved from a solo freelance social media marketing operation to a one-stop shop marketing agency for small-town businesses. In 2024, Molly stepped away from the agency model and into the realm of being a Fractional CMO and Consultant for women-owned businesses looking to bring alignment and intention to their marketing. Molly also hosts The Found Podcast with Molly Knuth, helping women found businesses and find themselves along the way through holistic strategies and storytelling.

Molly believes women can do big things from anywhere with a business that supports their goals and aligns with their ideal customers and clients. And she’s here to support you along the way.

Where to find Molly:

Website: mollyknuthmedia.com 
Instagram: @mollyknuth_mkm for the business owner content and BTS
Instagram: @mollyknuthmedia for the market-y stuff